DigiTalk Podcast EP26 Recap - From Likes to Liquidity: SocialFi for the Creator Economy

The recent DigiTalk Episode 26 podcast brought together a dynamic panel of teams building the next generation of creator tools for the Web3 era. In “From Likes to Liquidity: SocialFi for the Creator Economy,” the conversation explores how SocialFi is evolving—from tokenized social graphs to community-driven monetization models. The speakers discuss what’s working, what still needs to be built, and how creators can truly own and engage their audiences in a decentralized world.

Introduction

Cryfi
Cryfi is a signal aggregator and trading performance marketplace that verifies traders on-chain. It allows any trader or bot to publish signals through the app or API, and the system records and displays real performance metrics. Users can connect their exchange API or wallets and copy trades directly within Telegram. Cryfi’s core goal is to separate real traders from scammers by providing provable, transparent performance data.

Cwallet
Cwallet is a comprehensive Web3 financial platform that supports over 60 blockchains and 1,000+ tokens. It includes tools like a Telegram tipping bot, bulk payments, HR management systems, and crypto cards (USDT and HKD based) compatible with Google Pay and Apple Pay. Its mission is to make crypto accessible to Web2 users through integrated and easy-to-use tools, helping them transition into the Web3 ecosystem smoothly.

MemesX
MemesX is a community-driven platform built for the meme coin ecosystem. It consolidates tools for discovering, tracking, and discussing meme coins, helping users avoid jumping between multiple apps like Twitter, Telegram, and price trackers. The platform provides real-time news, sentiment, community features, and monetization options—offering an all-in-one space for meme coin traders and communities.

Pulse SocialFi
Pulse SocialFi is creating a platform that combines community, trading, and information into one seamless application. It’s designed to replace fragmented tools by integrating features like trading signals, real-time financial and crypto news, and community spaces. The goal is to simplify the content creation experience in Web3 and provide creators with a private, secure, and scalable environment for audience engagement and monetization.

Q1: SocialFi is opening up new ways for creators to earn and engage with their communities on-chain. From your experience, how is this changing the relationship between creators and platforms?

Cryfi
SocialFi gives creators new ways to monetize, such as issuing tokens and enabling fans to participate in creator economies. Instead of just paying for access, followers can now trade or profit from their involvement. This shared-value model is more than early access—it allows fans to own a part of the creator’s growth and success.

Cryfi believes this changes the creator-fan dynamic from passive consumption to active economic participation. Unlike Web2 platforms that offer gated content through subscriptions, SocialFi introduces financial upside for both sides. This shift, once more influencers realize its potential, will drive adoption and define the next phase of creator-platform relationships.

Cwallet
In Web2, creators depend on centralized platforms that control rules, monetization, and audience reach. SocialFi changes that by giving creators ownership of their content, audience, and revenue streams. With decentralized tools, they can interact directly with fans, tokenize assets, and create flexible monetization paths.

However, we are still early in this transition. There is a risk that as the space grows, it may be re-centralized through regulation or dominant platforms. Cwallet sees itself as a bridge—offering creators simple tools that don’t compromise decentralization while enabling a smoother Web2-to-Web3 shift.

MemesX
SocialFi allows meme communities to directly interact with project owners and influencers in one place. Previously, users had to navigate between apps like Twitter and Telegram, making engagement fragmented. MemesX consolidates all of this, creating a direct creator-to-community relationship.

In meme coin culture, the community is often both creator and consumer. SocialFi tools make it easier to coordinate, monetize, and engage—giving users a more structured way to build sustainable meme ecosystems beyond short-term speculation.

Pulse SocialFi
Pulse views SocialFi as a regime shift. In Web3, creators must operate with real identity and authenticity, unlike the masked or gamified dynamics of Web2. The relationship is no longer platform-dependent; creators own their audiences and their revenue logic.

Pulse believes zero-knowledge technologies and custom private protocols can support both decentralization and necessary control for governments or enterprises. This allows creators to engage their audiences freely while building private or public economies with long-term trust.

Q2: Fan tokens, NFTs, creator DAOs, tipping—there are many tools out there. Which ones are creators and communities actually finding useful or sticking with over time?

Cryfi
For Cryfi, subscriptions are currently the most used and effective model. Signal providers can offer different plans—monthly, quarterly, yearly—and even include free trials. Users subscribe using Web3 wallets, and payments are processed through integrations like Joki Finance. It’s simple and familiar, which lowers the barrier for both creators and users.

In the future, Cryfi will add pay-per-signal options to complement subscriptions. The team believes there’s no one-size-fits-all model—flexibility is key. Tools should match the creator’s use case, and more monetization options will help different types of creators find what works best for their content and audience.

Cwallet
Tipping is the most widely adopted and easiest to integrate tool in Cwallet’s ecosystem. Their Telegram bot supports crypto and fiat tipping, and is especially popular in online communities where it’s used like a game. It encourages light interaction and is accessible to both new and experienced users.

Cwallet believes creator DAOs and fan tokens are promising, but still niche. Most users stick to tools that are easy to understand and use. As the ecosystem matures, more advanced tools might become viable—but for now, simple and familiar features like tipping see the most traction.

Q3: SocialFi often aims to bring fans closer by giving them a stake in the creator’s journey. Are you seeing more meaningful fan participation, or is this still an area with room to grow?

Cryfi
Cryfi sees early signs of meaningful participation, especially in trading communities. Fans don’t just consume—they monitor signal performance, choose which traders to follow, and can act on the information. This shifts users from passive observers to active participants with economic stakes.

However, most users still remain passive. Cryfi believes deeper engagement—such as resale, voting, or on-chain collaboration—will grow as tools improve. For now, the participation is performance-driven rather than governance-driven, but that will likely evolve with better UX and clearer incentives.

Cwallet
Today’s participation is mostly transactional—tipping, small giveaways, or joining community events. But the infrastructure is there to support deeper involvement. For example, Cwallet’s bulk payments and task-based campaigns allow fans to earn or contribute in more structured ways.

The main challenge is education and simplicity. Most users are not ready to participate in DAOs or complex voting systems. Cwallet believes participation will increase if tools remain intuitive and rewarding, and they’re working on lowering friction for community-based contribution features.

MemesX
Fans on MemesX are forming communities and engaging more actively, especially around meme coin sentiment and discussions. The app simplifies interaction by offering all relevant content and tools in one place, which encourages users to participate in ways they didn’t in fragmented Web2 environments.

Still, participation is mostly limited to discussion and reposting. MemesX plans to introduce monetization and governance features that allow fans to help shape platform decisions and gain ownership-like benefits. But currently, it's an early-stage engagement layer built around accessibility and ease of use.

Pulse SocialFi
Pulse views current participation as Web2-like—likes, comments, and follows. But with blockchain-enabled identity and zero-knowledge tools, fans will be able to engage in deeper, value-linked ways. For example, by curating, contributing content, or even helping creators with strategy.

Pulse also believes in selective decentralization. Not all fans want to govern; some want privacy and access. By designing modular participation levels, Pulse aims to let users choose their depth of involvement without needing to sacrifice usability or security.

Q4: For creators new to Web3, what are some common challenges they face when getting started? What’s helping make that transition smoother?

Cryfi
Many creators think they need to be expert traders or developers to succeed in Web3, but that’s not true. The real skill is building and managing a community. Cryfi helps by providing on-chain performance tracking and engagement tools that don’t require coding or complex setup.

Using Cryfi’s Telegram integration, creators can start by sharing signals and letting their results speak for themselves. The platform automates the rest—wallet connection, user tracking, payments—so that creators can focus on content and interaction rather than infrastructure.

Cwallet
New creators struggle with technical complexity, wallet management, and understanding how to use Web3 tools safely. Many are worried about losing funds or failing to onboard their audience. Cwallet addresses this with familiar interfaces like Telegram bots and browser-based dashboards that abstract away most of the crypto logic.

By starting with simple tools—like tipping or automated payment systems—creators can gradually explore more advanced features such as token launch campaigns or financial automation. Cwallet’s approach is progressive onboarding: start with utility, grow into ecosystem-building.

MemesX
One of the biggest challenges is the fragmentation of tools. Creators are forced to use multiple apps—Twitter for posts, Telegram for calls, and external platforms for trading signals. MemesX solves this by bringing everything into a single interface that feels familiar to Web2 users.

Creators can start immediately by posting content, building communities, and exploring monetization inside the app. Since no smart contract deployment or complex integration is needed, the barrier to entry is low, and the app design mimics traditional platforms with added crypto benefits.

Pulse SocialFi
The transition to Web3 is hard because most creators aren’t technical. They don’t want to think about token models or complex wallet setups. Pulse addresses this by offering a simplified interface that mimics Web2 apps but is powered by decentralized infrastructure underneath.

Education is also critical. Pulse integrates learning resources directly into the app so that creators understand not just how to use tools, but why they matter. This guidance helps creators become more confident and autonomous in building Web3-native content economies.

Q5: How can users who are curious about SocialFi take their first steps into the creator economy? What’s a good starting point for someone who wants to support or become a creator in this space?

Cryfi
The best way to start is by joining existing platforms and observing how they work. On Cryfi, users can subscribe to signal providers, many of whom offer free trials. This allows users to see real trading signals and get a feel for the creator economy without committing funds upfront. It’s a hands-on way to learn how SocialFi operates.

For those who want to become creators, Cryfi makes it easy. Anyone can sign up as a signal provider, share signals via the bot, and let their performance speak for itself. There’s no need for upfront investment or technical knowledge. If the signals perform well, Cryfi promotes the creator via its channels, creating a path for organic growth.

MemesX
For users, it starts with downloading the app. MemesX has built a UI that mimics familiar Web2 platforms, so users can access market data, explore communities, and read news without needing to understand wallets or DeFi concepts. Participation is intuitive and doesn’t require prior blockchain experience.

Creators can create communities right away, share content, and use monetization features like subscription-based access. Everything is integrated within the platform. MemesX is designed to help users explore SocialFi features gradually and safely, with no need to write code or use external tools.

Pulse SocialFi
Pulse emphasizes simplicity as the entry point. Users can start by browsing content, joining communities, and engaging with posts without needing to connect a wallet immediately. This familiar Web2-like experience eases users into the SocialFi space.

For creators, the recommendation is to start building consistent content and explore light monetization features such as tipping or gated access. Pulse is designed to scale with the creator’s journey, allowing them to deepen their engagement as they gain confidence with Web3 tools.

Q6: In this evolving space, how are creators thinking about “success”? What new milestones or goals are shaping how creators grow and build in Web3?

Cryfi
Success in Cryfi’s ecosystem is measured through performance, not follower counts. A creator is considered successful if their signals produce consistent, positive results. On-chain transparency makes it easy for users to verify this, and the more accurate the signals, the more users subscribe.

Another milestone is shared growth. Creators not only earn money but also help users earn. This feedback loop of mutual benefit builds trust and loyalty. Unlike in Web2, where creators chase visibility, Cryfi emphasizes credibility and data-driven outcomes as the true benchmarks of influence.

MemesX
Creators on MemesX are starting to define success not just by follower count, but by community activity and ecosystem engagement. The ability to launch a meaningful meme campaign, lead sentiment, and retain user attention is more important than short-term visibility.

Success is also about influence in trend-shaping. Creators who consistently contribute relevant content or lead community discussions are seen as more valuable. As monetization and governance features roll out, success metrics will likely expand to include community ownership and content-driven value.

Pulse SocialFi
On Pulse, success means long-term trust and sustainability. A creator who can continuously deliver value—through education, interaction, or entertainment—is more valuable than one who simply goes viral. Consistency and authenticity outweigh short-term popularity.

Another emerging milestone is alignment between creator identity, token models, and fan experience. Creators are beginning to define success through meaningful on-chain engagement, such as community-led events, token launches, or transparent governance initiatives. Pulse supports these experiments with tools designed for modular scaling.

Q7: Looking ahead, what are you most excited about in the future of SocialFi? Are there new tools, trends, or ideas you think will really move things forward?

Cryfi
Cryfi is excited about making performance and engagement measurable. The goal is to build systems where creators can prove their value transparently, on-chain, without hype. This shifts the focus from claims to actual results and opens the door for more professional behavior across the space.

The team is also focused on integrating SocialFi into familiar platforms like Telegram. By keeping the user experience close to what people already know, but powering it with Web3 infrastructure, Cryfi believes it can onboard the next wave of creators and users more efficiently.

MemesX
MemesX is most excited about convergence—bringing price data, community tools, and monetization into one experience. Their roadmap includes tighter integration with Telegram APIs and community features, making it easier to manage everything from signals to content in one place.

The goal is to eliminate platform switching and give meme creators a home where they can trade, engage, and monetize without friction. MemesX sees this kind of integration as essential to driving long-term growth and adoption in the meme coin ecosystem.

Pulse SocialFi
Pulse is looking forward to more modular and privacy-preserving social layers. Technologies like zero-knowledge proofs will allow creators to maintain control over their identity and data while still engaging in open communities and value networks.

They also expect new creator tooling—like multi-token models and flexible governance—to redefine how value flows between creators and fans. Pulse believes SocialFi will move from being a category to becoming a foundational layer of the next internet, enabling self-owned creator economies at scale.

Conclusion

The discussion in “From Likes to Liquidity: SocialFi for the Creator Economy” reveals a SocialFi landscape that is still in its early but promising stages. Across all four participating projects—Cryfi, Cwallet, MemesX, and Pulse SocialFi—a shared vision emerged: one where creators gain greater autonomy, audiences become active participants, and value is distributed more equitably through on-chain mechanisms.

Cryfi emphasized the power of transparency and performance-based reputation, showing how on-chain verification can replace trust with proof. Cwallet highlighted the importance of simplicity and accessibility in onboarding the next wave of creators and users. MemesX offered insight into how unified, meme-driven ecosystems can reduce friction and enhance engagement. Pulse SocialFi brought a longer-term perspective, focusing on modularity, privacy, and the infrastructure required for sustainable creator economies.

While the tools, models, and philosophies differ, all projects agreed that SocialFi is fundamentally changing the creator-audience-platform dynamic. It’s no longer just about content—it’s about community, co-ownership, and meaningful participation. As the infrastructure continues to mature and user education improves, SocialFi is poised to become not just a trend, but a foundational layer of the decentralized internet.